Sunday, November 28, 2010
Iron Eyes Cody
70's PSA Keep America Beautiful (Crying Indian)
On Earth Day 1971, a new campaign was launched with the theme "People Start Pollution. People can stop it." It was a Public Service Announcement featuring the now iconic "Crying Indian" played by Iron Eyes Cody.
In 1975 Keep America Beautiful introduced its "Clean Community System" which encouraged local communities to prevent litter through education efforts, advertising, local research, mapping of litter "hotspots", and clean up activities. During the height of the campaign KAB received over 2000 letters a month from people wanting to join their local programs. The "Clean Community System" evolved into KAB's current network of roughly 580 local "Keep My Town Beautiful" organizations nationwide. By the end of the campaign locals had succeeded to reduce litter by 88%.